JOEL ​BASKIN

INRIX

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INRIX does traffic data. In fact, INRIX supplies much of the traffic data that mobile navigation apps use to display congestion and incidents. INRIX products leverage phone and vehicle connectivity, advanced parking management, and dynamic data for city planning, traffic flow optimization, and retail location selection.

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With the approach of autonomous vehicles, INRIX wanted to expand its offerings and pioneer a product for the data needs of vehicles on the road. The Autonomous Vehicles RoadRules (AVRR) project set out to provide an online repository for municipalities and transportation authorities to record and own their rules of the road, namely speed limits, turn and lane restrictions, height restrictions, and more.

MY ROLE AT INRIX​

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INRIX had created a POC more than 6 months earlier. Most of the work had gone into the back-end, and the UX was produced quickly with little user input. Alpha users complained it was too hard to use without hand-holding from INRIX. The original designer left and was contracted to redesign and complete the UX. 

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INRIX had staffed the dev team before I came aboard. To load their queue, I was asked to design several setup features first. This was a good idea in that it helped me explore the visual design space, the design aptitude of the team, and the capabilities and work style of the dev team. ​

DEFINING A REGION ON A MAP​

 

With no artifacts other than the POC available, my first steps were to identify a feature we could walk through end-to-end. This would build our design muscle while I onboarded. Because of its necessity and apparent straight-forwardness, assigning a speed zone was selected. 

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Having not worked with interactive maps before, I started by reviewing other mapping applications, including Google Maps and Bing Maps, and geographical information system (GIS) applications, like the ones a city would use to locate sewers and buried electrical services.

SELECTING A ROADWAY ON A MAP​

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These mockups show the process and interaction I designed for selecting a roadway and placing a speed limit on it.

INNOVATION

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Customer Service did not have a deterministic and repeatable process to identify and resolve device issues. 

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I started with the Sr. Technical Customer representative to identify the most common issues and their likely causes. I next worked with the Device Developer and Sr. Test Engineer to determine how we could detect the status of connections, settings, and downloads. 

 

I mapped the logical sequence and decision tree that most quickly and definitively identified the issue and how to solve it.